Product design for things people rely on.

“We came to Oba with a finance dashboard nobody on our ops team could read without training. He sat in on two weeks of support calls before opening Figma. The redesign cut our onboarding calls by half. Our CFO now pulls his own reports.”

“What surprised me was how much of the work was writing. He rewrote every error state on our payment flow, and drop-off at the confirmation step fell from 22% to 9% without a single new feature.”

“He builds like an engineer thinks. Tokens named properly, spacing on a real scale, states documented. My team shipped the parent dashboard in nine days because there was nothing left to guess.”

“Our SaaS marketing site had six competing messages. Oba killed four of them, argued the case with data from the session recordings, and the trial sign-up rate doubled in the first month.”

“Travel apps are full of edge cases. Cancelled legs, offline boarding passes, currency switches. He mapped every one of them before drawing a screen. That rigour is why our App Store rating went from 3.4 to 4.7.”

“He is the rare designer who will tell you the feature you asked for is the wrong one, then show you the research that proves it. We shipped fewer screens and a better bank because of it.”