Mobile / Food / 2026
Indomie App
A mobile concept for one of the world's best-known noodle brands
View full project on Behance →- Client
- Concept
- Role
- UI/UX Designer
- Year
- 2026
- Discipline
- Mobile / Food
A mobile app UI/UX concept for Indomie, one of the world's most recognised instant noodle brands. Recipes, ordering and brand play in one place.
The problem
A brand this loved has enormous cultural equity and no product surface. The challenge was designing something that feels unmistakably Indomie without turning into a billboard.
The approach
I translated the brand's colour and energy into an interface system with restraint, then designed the three things a fan would actually use: a recipe library, a fast reorder flow, and rewards that make repeat purchase feel like a game.
The outcome
A playful but disciplined mobile concept where brand expression and usability hold each other up instead of competing.
20+
Screens
3
Core modules
Figma
Tools